5 Reasons to Switch to Bean-to-Bar Chocolates Today
A quick Google search will tell you that the way cocoa beans are being turned into chocolate treats today is just unsustainable, and unethical. The farmers are largely underpaid (they earn less than a dollar a day), child labor is used and little to nothing is being done when it comes to re-investing in cocoa plantations.
But in this sad state of affairs, there’s still some hope on the horizon, and it’s called the bean-to-bar chocolate movement. This new wave in the chocolate industry- both on an Indian and global level is all about doing what feels right and is a key factor in changing how we think about our favorite treat.
So, here are Pascati’s reasons on why you should jump on the bean-to-bar bandwagon as soon as possible!
- Happy Farmers, Happy Chocolate
Remember when we learned the saying, “Treat others how you want to be treated”? Well, bean-to-bar chocolate makers take this seriously. We work directly with cacao farmers, paying them fairly and building real relationships. It’s like being good friends with the person who grows your food. When farmers are treated right, they can focus on growing the best cacao beans ever. And better beans mean yummier chocolate for us!
- Mother Earth Says Thanks
Bean-to-bar chocolate isn’t just good for our taste buds; it’s also a boon to the planet! As a bean-to-bar chocolate brand, sustainability and chocolate-making go hand in hand. We use eco-friendly farming methods and packaging and focus on preserving rare cacao varieties.
- Quality Over Quantity
If you’ve ever looked at the ingredient list on a regular chocolate bar, you’ll find a never-ending list of ingredients that don’t belong in a real chocolate bar. But this changes with bean-to-bar chocolates, we keep it simple and real. It’s just high-quality cacao beans, cane sugar, and cacao butter. It’s chocolate in its purest, most delicious form. Less is more, especially when it comes to chocolate!
- Every Bar Tells a Story
Bean-to-bar chocolates are one of a kind – you won't get two chocolates that are exactly alike! Here, each bar has its unique flavor, depending on where the cacao beans come from and how they’re made. From delectable hints of fruit, nuts, or even flowers, you get to explore an unimaginable blend of flavors in your chocolate. We promise you it's way more exciting than your average candy bar that is produced in tons at a time.
- You Become a Chocolate Hero
By choosing bean-to-bar chocolate, you’re not just treating yourself – you’re making a difference! Embracing this movement in the chocolate industry means you’re helping farmers, supporting small businesses, and being kind to the environment.
If you’re ready to give bean-to-bar movement a try, head straight to Pascati! We are India’s first Certified organic and fair trade-compliant chocolate brand. And we’re all about that bean-to-bar life, making chocolate that’s good for you, good for farmers, and a treat for your taste buds.
Keeping it bean-to-bar and heart-to-heart...